It is agreed by more than 98% of B2B companies that marketing automation is key to making their business successful. The right B2B software and tools can help you take your business to the next level. These tools can make your campaign far more powerful and effective by providing you with insights into the target audience, customers, and the market.

Most websites offer you B2B marketing tools and call it a day. But in fact, there are only a few tools out there that can work properly and “can do it all”. However, all the features, integrations, and other factors required are based on you and your company’s demand. This means that everyone does not require the same marketing stack as any other B2B company. You only need the tools that fit best for your company. There might be tools required by your company that can help you find your leads. It may be a combination of different B2B marketing software and custom software development company that can help your company streamline its efforts. With business growth, it gets out of hand to control and keep track of all things. At this stage, B2B tools are the key to managing all the marketing channels easily.

Here we will be discussing some of the best B2B marketing software available for common use instead of mentioning one-size-fits-all marketing tools. These B2B marketing tools will effectively help you with different types of online marketing. These tools can help you ‘do it all’, be it social media marketing, database services management, or even search engine optimization.

A Comprehensive List of B2B Marketing Platforms and Tools:

These tools will help you automate your marketing campaigns. Moreover, they will help you measure the effectiveness of your promotion campaigns in 2023.

B2B marketing platforms for lead generation.

These tools will help you generate leads and nurture them by scoring qualifications. These lead generation B2B tools have everything to generate potential customers.

1. Feeder of leads

Leadfeeder is a tool that identifies the website’s visitors even if they do not contact you themselves or fill out any online forms. This tool was designed by B2B marketers and salesmen. You only need to download the Leadfeeder tracker to your site. Along with that, your account needs to be connected to Google Analytics. Once you do this, other details will be shown to you, such as:

• Which pages the visitors have looked at and how much time they have spent on each page
• From where did they come before landing on your website?
• Important details of the company, including the contact details, industry and employee count,

This is how Leadfeeder helps you identify more qualified leads and helps your business grow.

2. Act on

One of the best lead generation and nurturing software is Act on.It has most of all the required features for an enterprise.

3. squared lead

Leadsquared is designed to push marketing leads and nurture them faster than any other software. It has features that help you identify the visitors and their journey. It also helps you capture leads.

4. Leadpages

It is designed for small or early B2B businesses. They have got a similar feature that helps you find the audience and capture leads. Leadpages helps small businesses to be more professional. With the help of this software, small businesses can seamlessly create a high-converting web presence.

5. SharpSpring Inc.

This software helps you know your potential customers. This helps you plan your marketing strategies accordingly. It has all the required features, such as dynamic forms and landing page builders, which is why it is considered a slam dunk for lead generation and nurturing.

6. Sumo

Sumo is software for email capture and lead generation. It just takes two steps to do all that is required. All that is required is to install Sumo and activate your capture form.

7. Autopilot mode

Autopilot is one of the best B2B marketing platforms for generating leads and then automating them to run on their own.This tool makes it so easy to build personalised customer experiences.

Email marketing software

These tools help you build marketing campaigns, audience segmentation, and automation. Below is mentioned some software that can help perform all these functions.

1. Outflow funnel

It is a B2B automation software that has deep integration features with customer relationship management (CRMS). This tool uses its features to create email drip campaigns. It also has features such as web tracking and lead scoring, which help with more sales for your business.

2. ActiveCampaign is

ActiveCampaign is a tool for email marketing and marketing automation. They claim to turn your leads into customers and your customers into repeat customers. This tool does almost everything required by a B2B company, from subscription forms to segmentation of emails. All you need to do is just install ActiveCampaign and get all your work done.

3. Customer.io

This is an email marketing automation tool. This tool does two important things: it provides marketers with the data to target their potential leads and automates the process. These platforms also provide you with amazing features to improve your marketing campaigns, such as the A/B testing feature.

4. Constant Communication

This is a platform with the best email marketing solutions. It helps you to get started by providing you with email templates and then automates the whole process without any effort from your side. Constant Contact is one of the best tools to be used by B2B marketers.

5. Litmus Paper

Litmus is another awesome tool for email marketing campaigns. This is designed with the idea of improving continuously. Thus, it helps you to build your emails, test them, and finally analyse your email marketing campaigns. It claims to work at the top of your present email service providers. It also claims to be quicker than the 90+ email marketing apps and devices out there.

SEO and Content Marketing Software

Content marketing and SEO are of paramount importance for B2B marketers. The tools below can help you with content creation, keyword research, and other search engine optimization.

1. Moz

Moz is one of the best platforms for search engine optimization. Moz provides everything B2B marketers need. This platform helps you with keyword research, website auditing, and tracking the keyword ranking. There are many other useful features for B2B marketers that can be seen on Moz’s official website.

2. Ahrefs

This platform is designed to provide you with SEO solutions. But it does more than just optimising your website, such as helping to grow search traffic to your site and increasing research competitors. Ahrefs is an ideal tool that keeps a pulse on the business industry and keeps you updated all the time.

3. BuzzSumo

BuzzSumo is a tool that helps you discover useful content for your website, find new content ideas, and track the performance of that content. This tool finds the best content for the website, whether it is their own or from anywhere across the web. This makes it easier to assess your faults and helps you make corrections at the right time. Moreover, this helps you monitor your progress.

4. Yoast

Yoast is a tool best known for its plugins for WordPress. This helps in the easy optimization of new blogs. Furthermore, it also helps in the search for other content without the need to do some online keyword research while staying in the WordPress editor.

5. Clearscope Optical

Clearscope works by using artificial intelligence (AI). It works by allowing the content writers to choose and build the content with the best possibility of ranking for their keywords. This tool has features that help in search engine optimization, such as content building and planning, research for keywords, optimization, and many others. They also have an extension for Google Docs to make search engine optimization a breeze. This tool has all that is needed for a B2B marketing tool.

6. SEOmoz

This tool is one of the best platforms for providing high-quality SEO services. It has features that help in increasing organic traffic to the website. This tool is capable enough to handle services like paid ads and competitive intelligence, along with many others.

7. The Google Search Console

This platform aims to provide you with better quality search performance and analysis. Its features are designed to fix all the technical issues faced by the website. It works by providing a better web presence overall. This tool is just the next step after Google Analytics.

Tools for B2B Marketing Automation

Not every B2B company needs marketing automation software, but it can be useful when the time is right for better online services.

1. Marketo

It is one of the most renowned marketing tools for any enterprise company. Recently, this platform has been acquired by Adobe. Its features include capturing and automation of leads; account-based marketing (ABM); email management; payroll software and many others. B2B marketers must include this tool for better website work and management.

2. Eloqua

Eloqua is now a part of the Oracle suite of products. This software has been greatly used by marketing companies for good enterprise services. This is designed to provide you with features that can help with better lead and campaign management. It can assist in targeting and segmentation. It also aids in better alignment between sales and marketing.

3. HubSpot

HubSpot works as a hub for all small or medium businesses. This assists in content creation, lead conversion, and many more. This attracts visitors to the website, helping with better online services.

4. Pardot :

This marketing automation software is a part of Salesforce. It is designed to help marketers with better customer relations and create quality leads. It works perfectly with Salesforce customer relationship management (CRM). It is also useful in sales and marketing alignments. This software provides all the services required by a B2B marketing company.

5. Mailchimp –

This is a renowned software for email marketing automation. However, they have expanded their services beyond just email marketing. This tool turns audience insights into landing pages, creates new customers, signup forms, and many more. Mailchimp is a tool that can do all you want. Nowadays, it is a powerhouse for all kinds of marketing automation.

Attribution Tools for B2B Marketing

The tools mentioned below are best to narrow down your most effective marketing campaigns and assets. This software is important as the marketing budget is always low for most enterprises. These platforms help you achieve the maximum by utilising your minimum resources and budget.

1. Nielsen’s Marketing Attribution

This tool works by providing all the required performance insights to the marketers for every marketing role. Nielsen Marketing Attribution offers in-flight marketing attributions for better optimization of your budgets.

2. Google Attribution

It is recently available in beta to be used by Google Analytics 360 users. It claims to be valuable to its users. Google Attribution works by distributing the attribution very accurately throughout the funnel across ad clicks. The features of this software make every task seamless and precise.

Neustar’s Market Share

Neustar Marketshare provides marketing solutions to various industries. This software has specific features that help marketers analyse the effect of marketing efforts overall. This tool is designed with services like Customer Analytics that provide marketers with measurement, analytics, and attribution all in one package.

Ruler Analytics

Ruler Analytics is an important platform that provides B2B marketers with all the necessary services. It claims to provide its users with digital marketing and offline services altogether. It collects the data from online forms, live chats, and tracking calls. This tool works on multi-touch attribution to identify the touchpoint of each customer that converts the leads.

B2B companies can benefit from social media marketing software.

The tools mentioned below are of great value to all social media marketers and managers. This software provides help in writing, post scheduling, and monitoring social media conversations and many other important features for B2B marketers of early and established businesses.

1. Hootsuite

Nowadays, it is one of the most renowned and robustly used platforms in social media marketing. Social media marketing is not just about creating posts and making them viral on platforms. This tool works by providing new prospects to marketers and assisting them in serving existing customers.

2. Buffer

It provides various marketing solutions to B2B marketers. It focuses on three social media marketing solutions that include customer service, publishing media and measurement. It is one of the amazing pieces of software currently in use.

Using the B2B marketing software mentioned above, you can meet all the needs of your company. It will also help you to build a more effective team. These tools will help B2B marketers to pick up what they want and to get what is missing from their stack.