What do you plan to do next after you have launched a Facebook advertising campaign? Are you going to sit back and invest without thinking about the implications?
As a Facebook Pixel auditor, our job is to stay informed about specific aspects such as:
- Goals that are defined
- Performance monitoring
- Evaluation of the results
- Optimising goals and targets
- Constant Conduction of Ads
If we look through all of these areas to get this audit document, it’ll provide clear information about the following:
- How do you make ad accounts effective on Facebook?
- How can we keep clear of it (in order to have an effective campaign)?
- What and when should we change in the campaign to increase the value?
In order to be able to do this, we must be confident about a number of things. They include knowledge of Facebook advertising auditing; understanding the process of defining objectives, pixels, goals, and their functions; as well as assessing the target audience; evaluation of objectives; and evaluation of advertising creatives.
What is “Facebook Advertising Auditing”?
An in-depth review of campaign performance and an audit of the Facebook (for potential business partners) account is vital for a variety of reasons. This method of understanding and comprehending the information is known as “Facebook auditing.” In this method, we begin by defining the goals we want to achieve. Based on our goals, we keep track of various important indicators that help massively in measuring the goals.
When we review our Facebook account and the campaigns running on it, we look after the following areas: If we do that, it provides us with an idea of how to execute our plan with the customer. The key elements are:
- Conversion tracking
- Ad creatives
If you’d like to conduct an audit of your Facebook, just follow the steps listed below.
1) Defining Facebook Ads’ Goals
The primary distinction between a review and an audit is that they do not have or lack goals that are clearly defined. If there is a clear purpose, it’s an audit. If not, it’s simply a review. Without objectives, you will not move forward. The rate of growth remains stagnant. Answering the following questions can aid in the definition of goals:
- Why and what are the reasons we believe that advertising on Facebook is a good idea?
- What will we get at the conclusion of this Facebook campaign?
- What have we been hoping to accomplish with all the money we’ve invested in Facebook marketing?
The majority of clients are searching for leads or conversions. One method to evaluate the results is simple and easy to do via Facebook.
2) Facebook Pixel Integration
What exactly are Facebook pixels? If our clients have similar questions, we will usually explain to them that the pixel is coded. Some of them are aware of the issue. Others don’t. That’s okay with me. In the end, we as a Facebook auditor. For the people here, we can inform you that Facebook pixels are a form of code that has to be integrated into the official website. What exactly does it do to make conversions happen and all? It collects relevant information, which later assists in the tracking of conversions. It can also help in optimising advertisements, creating a specific audience for advertisements to come in the near future, and retargeting audiences for remarketing.
If you’re brand unfamiliar with Facebook pixels but have no idea, don’t fret. BlinkTechno can assist you in creating it and ensuring it is effective. If you are aware of it and want to be reminded, take a look at the steps listed below.
- Navigate to the Facebook Manager.
- Open the Ads Manager.
- Access the dashboard.
- Click on the “Events Manager.”
- To your left are three columns.
- The fine “Data Sources” and there will be lots of pixels in an Ad Account.
- Go over the most recent action.
- If there isn’t any activity detected, it’s a sign that the setup was incorrectly completed.
The issue is due to the wrongly set pixel code that was placed on your website’s official site.
What happens if the pixel gets activated?
If you’re confident about the activation of the pixels, click “Details.” There, you’ll be able to view various events that have been monitored. The site will also highlight events that have received positive reviews. At present, it is essential to keep a close eye on every conversion recorded and posted on the site or Facebook. Also, you must be aware of any missing or unreported events. If something like that occurs, you need to include additional codes for the event in question. Remember the 17 normal events tracked by Facebook’s Facebook Pixel? To finish the process, it is either necessary to master Facebook code.
Not least of all, every standard event is recorded, which means you need to be aware of the last step. At this stage, you need to verify that the data has been correctly recorded. To check this, just follow the steps listed below.
Results of the filter for the past week (7 days) and then verify whether Facebook has reported the results. Also, verify whether there was Facebook correspondence, or whether there was not. If the numbers correspond and align, then you don’t need any more work. When you’ve finished the event, look up all the links and domains in the URLs that it monitored. The problem could be that it displays multiple domains. To fix this problem, take out Facebook’s Facebook pixel from additional domains.
3) Assess and analyse Facebook Ads Viewers
In order to create the best Facebook campaigns, one should be aware of the people who are using the platform. This ensures that a positive impact can be made on the campaign. Two phases must be followed when auditing this Facebook campaign. These are outlined below.
i) Reaching the Widest Possible Audience
Advertisements must be displayed in front of the right audience. It is important that their demographics be verified prior to making them an audience. Demographics analyses the age range, gender, behaviour, and interest in certain services. We at BlinkTechno have identified the correct audience, and then we align them to the market. Another thing we look at for accuracy is the geographical location. Advertisements reach individuals in specific cities and towns, countries, as well as zip codes. Being aware that targeting outside of the zones of sales won’t yield the expected results is vital. By using Facebook Ads, anybody is able to select a target audience as close as a 1-mile radius.
ii) Audience Comparative Research
If you have different kinds of customers, you must understand the motives behind them.
What is the reason why you require a wide range of audiences?
And what kind of improvement in sales is it bringing?
Why and What happens when there’s only one kind of audience?
How and what are the ways they interact or complement one another?
These questions need to be addressed. Once you’ve got the answers and understand the fundamentals, it will be best to continue to use diverse audience groups. Only then will it make sense to spend more and increase your budget.
The goal should be the main priority based upon which you must create your own metrics. The setting of a timeframe to review and evaluate the columns is also essential.
4) Recognise the Purposes of the Facebook Audit
It is imperative to set objectives once you have established goals. Facebook provides you with 11 choices to choose from, and then it will tell you which ones are the most important. Once you have set your objectives, your campaigns will then be optimised within the specified region. It will also decide how the ads will appear and function.
Goals should be designed so that they permit you to achieve your goals. In Facebook audits, we make sure that we go through the campaigns of the past and review the list of goals chosen and the amount of money spent on each goal. What you should invest in are goals that will bring you closer to your objectives.
5) Assess the Delivery
There’s a feature in the manager for Facebook ads known as “Breakdown.” It allows the user or manager to know what actions are scheduled to be delivered at what point in time. This means that three elements are addressed, namely timing, delivery, and action. But, during the first stages of becoming a Facebook Pixel auditor, you must monitor these areas.
- Age: the results of the campaign’s performance will be exposed or displayed, using age as the main focus.
- Platform: Various platforms will be evaluated for their success rates. The platforms comprise Audience Network, Instagram, Facebook, and Messenger.
- A nation will be the focal point to measure the level of success of the campaign.
- The gender of the person: in this aspect, gender can determine the level of success of various campaigns.
6) Advertisement Ideas
Last but not least, the creatives for ads have been one of the most important factors in determining the success of an advertising campaign. Advertisements are more easily viewed when they are designed with the most effective headings and descriptions, titles, and pictures. This is why we pay all our attention to advertisements.
Summary of the Facebook Pixel Audit
In the end, when we run Facebook ads, repairing loopholes is a must. It is typically done through regular audits. As stated above, it is a six-step process required to complete the audit. Making goals and objectives a priority in the initial step and using ad creatives as the sixth step will greatly aid in creating an effective campaign.